I’m buying dirt-cheap FTSE 100 stocks and holding them for the long term

After the recent sell-off, many FTSE 100 stocks are looking far too cheap from a long-term perspective. Here’s what I’m doing now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 has been struggling recently, mainly due to the tragic conflict between Ukraine and Russia, and the consequent inflationary pressures. This has led to fears of a full-blown stock market crash, especially if the situation continues to escalate. But with the FTSE 100 down over 6% in the past month, this could be an excellent time to buy quality FTSE 100 stocks on the dip, with the view of holding them for the long term. Here are some examples of my current favourites.

Dividend stocks

In times of turmoil, I often look to boost my passive income, especially as lower share prices often equate to higher yields. Of course, this is provided that the company does not cut its dividend. But to protect myself against this eventuality, I always make sure that any dividend stocks I invest in have large dividend cover.

Legal & General (LSE: LGEN) is an excellent example of a FTSE 100 stock that I’m buying right now. Indeed, the insurance company has seen consistent dividend growth, and has recently raised its full-year dividend by 5%, to a figure of 18.45p per share. At its current share price, this equates to a yield of 7%. This is one of the highest out of all FTSE 100 stocks. Further, the company is currently retaining 50% of its earnings to fuel further growth. This ensures that the dividend is sustainable, and there is also a focus on boosting profits.

With a price-to-earnings ratio of around seven, I also feel that the company is far too cheap. This is especially true as the company continues to see profit growth. As such, despite the risks of a stock market crash, which would have a disproportionately large impact on L&G shares due to its large asset management sector, I’m still buying.  

Another FTSE 100 stock with large dividends

Aviva is another insurance company I’m buying. In fact, due to several divestments last year, it expects to return around £4.75bn. This includes a large £1bn share buyback programme and a 40% increase in the dividend this year to around 31.5p per share. This equates to a yield of around 7.5%. Such a high yield indicates that Aviva shares may be too cheap, especially as there is no doubt that it’s currently sustainable. As such, even though a suffering economy would cause great turmoil for Aviva, this is another dirt-cheap FTSE 100 stock I’ll continue to add to my portfolio. 

Buy quality stocks

The recent dip in the FTSE 1oo also offers a great time to buy quality stocks, which have previously been expensive. Diageo (LSE: DGE) is a good example. The drinks giant, with a giant portfolio of 200+ brands, has always outperformed the FTSE 100, yet year-to-date, it’s fallen around 16%. This is partly because the Smirnoff vodka maker has paused exports to both Ukraine and Russia, which will inevitably have an impact on revenues.

It may not be ‘dirt-cheap’ now, but it is cheap and its quality is not in doubt. In the recent half-year results, it announced a 24.7% year-on-year profit rise to £2.7bn. As it continues to expand its portfolio, and grow sales in developing regions, I’m confident it can continue to see steady growth over the next few years. With a historically low price-to-earnings ratio of around 20, I also feel it’s too cheap. This is another stock I’ll continue to add to my portfolio.  

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Stuart Blair owns shares in Aviva, Diageo and Legal & General. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 125% in 27 months, can this ‘old-fashioned’ FTSE 100 stock continue its good run?

Our writer considers the prospects for a FTSE 100 stock that’s operating in a market that’s been in existence for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Growth stocks and discounted English wine: a match made in heaven?

Normally when we think of growth stocks, we think of tech and AI, but this English vineyard represents a really…

Read more »

Investing Articles

I’ve found the most popular FTSE share. But should I buy?

Our writer’s been crunching some numbers to identify the FTSE share that tops the popularity charts. But should he follow…

Read more »

Close-up of British bank notes
Investing Articles

Up 33%, is there any value left in Aviva’s share price?

Despite the recent rise, Aviva’s share price looks very undervalued to me, with strong growth prospects in view, and a…

Read more »

Typical street lined with terraced houses and parked cars
Investing Articles

I’m considering investing in this thriving FTSE 100 car marketplace

Cars and internet retail together make for an exceptional investment, and this FTSE 100 firm has captured the British market.

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Admiral shares are an underrated passive income opportunity

Stephen Wright thinks shares in the UK’s largest car insurance firm could be a better source of income than a…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

This beaten-down ‘almost’ penny stock trades 180% below its target price! 

This penny stock’s been in the wars. Shares in AIM-listed Mulberry are down 55% over 12 months amid a downturn…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

What happens if the BT share price drops below 100p?

The BT share price is close to 100p, and it hasn't traded below here since 2009. Dr James Fox takes…

Read more »